Question: Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?
- Online sales
- Product and brand consideration
- Brand awareness and reach
- Lead generation
Explanation
A consideration-focused Google video campaign is used when the goal is to influence how people think about a product before they buy. This objective supports actions such as product research, comparison, and stronger purchase intent. It is suited for advertisers who want viewers to engage with the brand or product rather than only maximize exposure. Measurement can also connect to Brand Lift signals such as consideration and purchase intent.
Why the other options are incorrect
Online sales is focused on driving direct purchases, not primarily increasing intent before purchase.
Lead generation is used to collect prospect information, not to build product purchase intent.
Brand awareness and reach is optimized for broad exposure, not deeper consideration behavior.
Source for verification
https://support.google.com/google-ads/answer/2375464
https://support.google.com/google-ads/answer/9049825
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