Question: It's your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
- Start with Maximise conversions to establish CPA performance, then switch to target CPA to capture more conversions at the desired CPA.
- Start with cost-per-view bidding to establish CPV performance, then switch to target CPA to capture more conversions at the desired CPA.
- Start with target CPA to establish CPA performance, then switch to Maximise conversions to capture more conversions at the desired CPA.
- Start with cost-per-view bidding to establish CPV performance, then switch to Maximise conversions to capture more conversions at the desired CPA.
Explanation
Maximise conversions is recommended at the start because it gives Google Ads flexibility to learn which users are most likely to convert. This helps establish realistic CPA performance before applying a more controlled efficiency target. After enough conversion data is available, Target CPA can be used to guide bidding toward a desired cost per action. This sequence supports both learning and conversion volume in a new Video action campaign.
Why the other options are incorrect
Cost-per-view bidding optimizes for views, not conversions, so it is not the right starting point for a Video action campaign.
Target CPA first can restrict learning before enough conversion data is available.
Cost-per-view to Target CPA skips the recommended conversion-learning phase through Maximise conversions.
Source for verification
https://support.google.com/google-ads/answer/7381968
https://support.google.com/google-ads/answer/6268632
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.