Question: You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
- Skippable in-stream ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Masthead ads and bumper ads
- Masthead ads and non-skippable in-stream ads
Explanation
Video reach campaigns are designed to maximize reach for a given budget. Skippable in-stream ads help reach users efficiently because viewers can skip after five seconds, while bumper ads deliver short, non-skippable messages at scale. This mix supports broad awareness without relying on premium placements. Google identifies efficient reach as using bumper and skippable in-stream formats to get more reach for the budget.
Why the other options are incorrect
Non-skippable in-stream ads are better when the full message must be viewed, not when minimizing cost is the priority.
Masthead ads are premium placements built for mass visibility, not minimum-budget reach efficiency.
Masthead ads and bumper ads include one efficient short format, but the masthead format does not align with cost-effective reach.
Source for verification
https://support.google.com/google-ads/answer/10581234
https://support.google.com/google-ads/answer/2375464
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.