Question: You're a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
- Include a specific call to action (CTA).
- Provide multiple options for how viewers can take action.
- Include a generic call to action (CTA).
- Keep audio to a minimum so that viewers focus on the call to action (CTA).
Explanation
A specific call to action tells viewers exactly what step to take after watching the video ad. For lead generation, clear action language reduces confusion and supports conversion intent. Google’s video creative guidance recommends making the desired action obvious and easy to follow. A focused call to action also aligns the ad message with the campaign’s lead-focused objective.
Why the other options are incorrect
Audio minimum is not recommended because sound can support attention, emotion, and message clarity.
Generic call to action is weaker because it does not clearly guide the viewer toward the intended lead action.
Multiple options can dilute focus and make the next step less clear.
Source for verification
https://support.google.com/google-ads/answer/2375464
https://support.google.com/google-ads/answer/10082902
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.