Question: To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
- Cross-platform and last click
- Cross-platform and view-based
- Mono-platform and view-based
- Mono-platform and last click
Explanation
Cross-platform conversions help show actions that start on one device or platform and finish on another. View-through conversions capture value from users who saw the ad but did not immediately click before converting later. Together, these conversion types give a fuller view of how video action campaigns influence customer behavior. Relying only on click-based reporting can undercount the impact of YouTube video ads.
Why the other options are incorrect
Last click gives limited credit to the final interaction and can miss earlier video influence.
Mono-platform is too narrow because users often move across devices and platforms before converting.
Mono-platform and last click underreports video campaign impact by ignoring cross-platform and view-based behavior.
Source for verification
https://support.google.com/google-ads/answer/6270625
https://support.google.com/google-ads/answer/7638890
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