Question: You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
- Streaming on TV, audio-only content and shopping
- Cross-device behaviour, short-form content and shopping
- Streaming on TV, short-form content and shopping
- Cross-device behaviour, audio-only content and shopping
Explanation
YouTube reaches users across modern viewing behaviors that matter for video advertisers. Connected TV expands reach by bringing YouTube viewing onto TV screens. YouTube Shorts supports discovery through short-form viewing, while YouTube shopping behavior helps connect inspiration with purchase action. Together, these trends show how YouTube can support awareness, consideration, and commerce within one video ecosystem.
Why the other options are incorrect
Cross-device behaviour is relevant generally, but it is not part of the three-trend framework used here.
Audio-only content does not match the key YouTube video trends emphasized for advertisers.
Cross-device behaviour and audio-only content replace the stronger trends tied to YouTube viewing and commerce behavior.
Source for verification
https://support.google.com/google-ads/answer/10651730
https://support.google.com/youtube/answer/10059070
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.