Question: You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
- Custom audiences
- Life events
- Affinity audiences
- Demographics and detailed demographics
Explanation
Demographic targeting lets advertisers reach people based on age, gender, parental status, or household income. For a video campaign aimed at male users aged 35 to 44, age and gender are the relevant targeting signals. Detailed demographics can add broader life-stage traits when needed, but the core requirement is handled through demographics. This audience solution is built for reaching users based on who they are, not their interests or purchase intent.
Why the other options are incorrect
Custom audiences are based on interests, URLs, apps, or search behavior signals, not fixed age and gender targeting.
Affinity audiences reach users based on long-term interests and habits, not specific demographic groups.
Life events target users during major life milestones, not a defined gender and age range.
Source for verification
https://support.google.com/google-ads/answer/2580383
https://support.google.com/google-ads/answer/2454017
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