Question: True or false? It is best practice to avoid redirect chains by redirecting straight to a page's final destination.
- True
- False
Explanation
Avoiding redirect chains ensures faster page load times and preserves SEO equity. Directly redirecting to the final destination prevents multiple hops that can dilute link authority. It improves crawl efficiency and reduces the risk of indexing issues. This practice maintains both user experience and search engine understanding of the site structure.
Why the other options are incorrect
B) Allowing redirect chains can harm SEO performance and slow page access.
Source for verification
HubSpot Academy: SEO Redirects
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