Question: Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line. What type of report should Greta pull in order to best show the ROI of SEO?
- A goal completion report, which shows which pages are generating the most form submissions
- A content to leads report, that shows which pages are converting the most leads
- A keyword rank report, which shows the overall web presence of their keywords
- A top pages report, which shows which pages are generating the most traffic to their website
Explanation
A content to leads report links specific pages to the number of leads they generate, demonstrating how SEO efforts contribute directly to revenue or business goals. It quantifies the ROI of content and optimization strategies. This report highlights which pages are most effective at driving conversions, allowing strategic decisions on content prioritization. It connects organic traffic to measurable business outcomes.
Why the other options are incorrect
A) A goal completion report tracks form submissions but may not connect all content to leads generated.
C) Keyword rank shows visibility but does not demonstrate lead generation or ROI.
D) Top pages report measures traffic volume, not conversion or revenue impact.
Source for verification
HubSpot Academy: Content to Leads Reporting
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