Question: True or false? Moving a site from HTTP to HTTPS does not count as a site migration.
- True
- False
Explanation
Moving from HTTP to HTTPS constitutes a site migration because the protocol change alters every URL on the site. This requires proper 301 redirects to preserve SEO equity and prevent ranking loss. Search engines treat the HTTPS version as a separate site until redirects are implemented. Ensuring a secure protocol is also critical for user trust and search performance.
Why the other options are incorrect
A) Treating HTTP to HTTPS as a non-migration ignores the URL changes and associated SEO implications.
Source for verification
HubSpot Academy: SEO Site Moves and Redirects
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