Question: Select all that apply. What are the main categories of site moves?
- Site moves with domain name changes
- Site moves with URL changes
- Site moves with infrastructure changes
- Site moves without URL changes
Explanation
Site moves are classified based on whether URLs are altered. Moves with URL changes require updates like 301 redirects to preserve SEO equity. Moves without URL changes involve backend or structural changes where the URL structure remains the same, minimizing impact on search visibility. Categorizing site moves guides the correct migration strategy and ensures search engines can properly index the site.
Why the other options are incorrect
A) Domain name changes are a type of URL change, not a separate category.
C) Infrastructure changes affect hosting or servers but do not define a site move category on their own.
Source for verification
HubSpot Academy: SEO Site Moves and Redirects
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot SEO II" page.