Question: What is a technical SEO specification?
- A document used during a website migration which captures SEO elements that need to be changed or transferred to the new site.
- A list of technical SEO issues on a website that need to be resolved, which are gathered during a technical SEO audit.
- A comprehensive definition list of technical SEO terms to use when communicating with stakeholders.
- A spreadsheet used during a technical SEO audit which keeps track of metadata on the site
Explanation
A technical SEO specification documents all SEO-related elements that must be updated or preserved during a website migration. This includes metadata, redirects, structured data, and page-level optimizations. It ensures that SEO value is maintained and guides developers in implementing changes accurately. Proper documentation supports a smooth migration and protects search rankings and organic traffic.
Why the other options are incorrect
B) A list of SEO issues from an audit is not the migration-focused specification.
C) A definition list aids communication but does not guide migration tasks.
D) A spreadsheet of metadata tracks information but is not the comprehensive migration specification.
Source for verification
HubSpot Academy: SEO Site Moves and Redirects
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot SEO II" page.