Question: Select all that apply. When it comes to SEO, developers are usually responsible for:
- Some elements of technical SEO.
- Some elements of off-page SEO.
- Some elements of on-page SEO.
- Implementing structured data.
Explanation
Developers usually handle the implementation-heavy parts of SEO inside the site itself, which includes technical SEO work such as crawlable link markup, canonical configuration, viewport setup, and performance-related fixes that HubSpot flags in its SEO guidance. HubSpot Knowledge Base Some on-page SEO also falls to development when templates, modules, or coded page elements affect how search engines read the page. HubSpot Knowledge Base Structured data is directly developer-owned in HubSpot because it is implemented in code, typically as JSON-LD added in the page head through templates or modules. HubSpot Developers Off-page SEO sits outside that coding scope because it is based on signals beyond the site itself rather than on-page implementation. HubSpot Knowledge Base+1
Why the other options are incorrect
Off-page SEO is usually not a development responsibility because it focuses on external authority signals rather than coded site implementation. HubSpot Knowledge Base+1
Source for verification
https://knowledge.hubspot.com/seo/understand-seo-recommendations
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot CMS for Developers II" page.
