Question: If you see a competitor is ranking highly for a keyword with good search volume you should
- Evaluate whether it’s a valuable keyword for you from the viewpoint of whether it shows product-buying-intent for your business
- Also target it so that your competitor isn’t getting all of the traffic
- Assume they are likely getting qualified leads from it
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "How to Boost Lead Generation with SEO" page.