Question: A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
- Measure their score at the individual account level, but not their manager account level.
- Save time by accepting and immediately applying recommendations tailored to their business.
- Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
- Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.
Explanation
Optimization score estimates how well a Google Ads account is set to perform and identifies available improvement opportunities. Its recommendations are tailored to account performance history, campaign settings, and Google Ads best practices. Applying relevant recommendations can save time because changes can be implemented directly from the Recommendations page. The score also helps prioritize which optimizations may have the greatest impact on campaign performance.
Why the other options are incorrect
Dismiss recommendations should only happen when recommendations are not relevant to the business goal.
Manager account level is incorrect because optimization score can be viewed at both account and manager account levels.
Source for verification
https://support.google.com/google-ads/answer/9061546
https://support.google.com/google-ads/answer/3448398
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.