Question: When using the Keyword Gap tool, what does the "Missing" category refer to in the Top Opportunities module?
- Keywords your entered competitors rank for in Google, but your website does not
- Keywords for which your website ranks lower in Google than any of the other entered competitors
- Keywords that are difficult to rank for
- Keywords that have a low search volume
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "How to Develop a Competitive Research Workflow using Semrush's SEO Toolkit" page.