Question: What is one of the key performance indicators (KPIs) for measuring the success of an online community?
- Number of community moderators
- Geographical location of most members
- Number of non-active members
- Number of members
Explanation
Member count is a basic KPI because it shows community size and growth over time. It helps indicate whether the community is attracting people who find the topic, brand, or shared purpose relevant. In Amazon DSP, audience scale and engagement signals matter because they help guide planning and optimization decisions. Member growth should still be evaluated with quality metrics such as activity, retention, and participation.
Why the other options are incorrect
Number of community moderators is incorrect because it reflects staffing, not community growth or member adoption.
Geographical location of most members is incorrect because location can support segmentation but does not directly measure community success.
Number of non-active members is incorrect because inactive members show limited engagement and should not be treated as a primary success signal.
Source for verification
https://advertising.amazon.com/library/guides/key-performance-indicator
https://advertising.amazon.com/library/guides/marketing-analytics
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