Question: Select all that apply. Under what condition(s) might a company consider outsourcing their social media tasks?
- The team members are handling multiple social marketing tasks and are consistently missing deadlines.
- When the company wants to maintain total control over their social media strategies.
- The current social media strategy isn't generating any ROI.
- The company's social media accounts have recently gained a large following and engagement.
Explanation
Outsourcing can be appropriate when internal capacity or performance gaps are affecting execution. Missed deadlines can reduce consistency, response quality, and campaign momentum across social channels. A lack of ROI suggests the current approach may need stronger strategy, analytics, creative planning, or optimization support. In Amazon DSP, performance should be evaluated through relevant KPIs tied to business goals, not activity volume alone.
Why the other options are incorrect
Total control is incorrect because outsourcing usually involves shared execution and requires clear governance rather than complete internal control.
Large following and engagement is incorrect because strong growth may show that the current approach is working, not that outsourcing is necessary.
Source for verification
https://advertising.amazon.com/library/guides/key-performance-indicator
https://advertising.amazon.com/library/guides/marketing-analytics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Social Media Marketing Certification II" page.