Question: In the context of digital advertising, what are third-party cookies?
- Cookies set by the website owner to track user activity
- Cookies used to enhance the user experience on a website
- Essential cookies necessary for websites to operate
- Tracking codes placed on a web visitor's computer by another website other than your own
Explanation
Third-party cookies are identifiers set by a domain other than the website a visitor is currently using. In digital advertising, they have historically supported cross-site tracking, audience recognition, and ad measurement. Amazon DSP uses privacy-aware audience and signal-based approaches as the industry moves away from reliance on third-party cookies. Amazon Ads describes signal-based marketing as a way to deliver relevant messages without depending on third-party cookies.
Why the other options are incorrect
Website owner cookies is incorrect because cookies set by the website owner are first-party cookies.
User experience cookies is incorrect because this describes a function cookies may support, not the third-party cookie definition.
Essential cookies is incorrect because essential cookies are required for basic site operation and are not defined by another website’s tracking role.
Source for verification
https://advertising.amazon.com/library/guides/signal-based-marketing
https://advertising.amazon.com/library/guides/addressable-advertising
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