Question: What is one of the changes happening in the field of digital advertising with respect to third-party cookies?
- More browsers are supporting third-party cookies.
- Major browsers are phasing out or blocking third-party cookies by default.
- Third-party cookies are being used more frequently for essential website functionality.
- There is an increasing reliance on third-party cookies for digital advertising.
Explanation
Digital advertising is moving away from third-party cookies as browser and privacy changes reduce traditional cross-site addressability. Amazon Ads describes signal-based marketing as an approach for delivering relevant messages without relying on third-party cookies. In Amazon DSP, this shift increases the importance of first-party signals, contextual signals, and machine learning-based addressability. Advertisers need durable measurement and targeting approaches that work even when legacy identifiers are limited.
Why the other options are incorrect
More browser support is incorrect because the industry trend is reduced support for third-party cookies, not broader adoption.
Essential website functionality is incorrect because third-party cookies are mainly associated with cross-site tracking and advertising use cases.
Increasing reliance is incorrect because advertisers are moving toward privacy-aware alternatives and signal-based approaches.
Source for verification
https://advertising.amazon.com/library/guides/signal-based-marketing
https://advertising.amazon.com/library/guides/addressable-advertising
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Social Media Marketing Certification II" page.