Question: What kind of influencer often has a smaller following, but a highly engaged audience that trusts their opinions?
- Macro-influencer
- Micro-influencer
- Celebrity influencer
- Nano-influencer
Explanation
Smaller creators can be valuable because their audiences often see them as more relatable and credible within a specific niche. Influencer marketing uses creator trust and audience relationships to support product discovery, engagement, and consideration. In Amazon Ads planning, this can help brands connect with defined communities instead of relying only on broad reach. Strong engagement can make creator content useful for social commerce because recommendations feel more personal and relevant.
Why the other options are incorrect
Macro-influencer is incorrect because this usually refers to creators with larger reach and broader audiences.
Celebrity influencer is incorrect because celebrity influence is based on public recognition rather than smaller niche trust.
Nano-influencer is incorrect because this usually refers to an even smaller creator tier than the one described.
Source for verification
https://advertising.amazon.com/library/guides/influencer-marketing
https://advertising.amazon.com/library/guides/social-commerce
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