Question: Which of the following is NOT a technique you can use in your social commerce strategy?
- Influencer takeovers
- Live stream sales
- Ignoring user-generated content
- Collaborating with micro-influencers
Explanation
User-generated content can support social commerce by adding customer proof, authenticity, and product discovery value. Ignoring it weakens customer engagement because social commerce relies on interaction, trust, and content that helps people feel confident before purchase. In Amazon DSP, audience relevance and campaign performance improve when messaging reflects real customer behavior and engagement signals. Social commerce strategies usually include creator partnerships, live selling formats, and community-driven content rather than avoiding customer participation.
Why the other options are incorrect
Influencer takeovers is incorrect because creator-led account activity can increase reach, engagement, and product discovery.
Live stream sales is incorrect because live shopping connects product presentation with immediate buying opportunities.
Collaborating with micro-influencers is incorrect because micro-influencer partnerships can support trusted recommendations and niche audience engagement.
Source for verification
https://advertising.amazon.com/library/guides/social-commerce
https://advertising.amazon.com/library/guides/influencer-marketing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Social Media Marketing Certification II" page.