True or false? Most short-form videos are filmed horizontally.

Question: True or false? Most short-form videos are filmed horizontally.

• True
• False

Explanation

Most short-form social videos are built for mobile viewing, where vertical formats are common. Video ads should match the placement experience so the content fills the screen properly and feels native to the platform. In Amazon DSP, creative format and placement requirements affect how video assets should be prepared. Horizontal filming can work for some placements, but it is not the typical format for mobile-first short-form video.

Why the other options are incorrect

True is incorrect because short-form social video is commonly created for vertical mobile viewing.

Source for verification

https://advertising.amazon.com/library/guides/video-advertising

https://advertising.amazon.com/library/guides/creative-management-the-key-to-better-advertising-content

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