When you want to view performance trends over time, conversion delay reporting, and bid status, where would you look to get that information?

Question: When you want to view performance trends over time, conversion delay reporting, and bid status, where would you look to get that information?

  • Look at the bidding keyword report.
  • Look at the AMP Validator test.
  • Look at the bid strategy report.
  • Look at the brand Lift survey.

Explanation

The bid strategy report is the dedicated view for monitoring bid strategy status, conversion delay, and performance trends across a selected date range. It shows the key metrics tied to each automated bidding strategy and includes a performance chart for comparing metrics over time. This makes it the correct place to diagnose how a bidding strategy is performing and whether it needs attention. It is also the reporting view Google Ads uses for deeper analysis of Smart Bidding behavior and supporting insights. Google Help+1

Why the other options are incorrect

bidding keyword report Keyword-level reporting does not serve as the central diagnostic view for bid strategy status and conversion delay. Google Help

AMP Validator test This is for validating AMP implementation, not for evaluating bidding performance or trend data. Google Help

brand Lift survey This is used for brand impact measurement, not for monitoring Smart Bidding performance details. Google Help

Source for verification

https://support.google.com/google-ads/answer/7074566?hl=en

https://support.google.com/google-ads/answer/10167267?hl=en

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.

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