Question: Faith decides to use a Maximize clicks bid strategy on her Google Search campaign, but she wants control over what she's paying per interaction. What should Faith do when setting up this bid strategy?
- Provide the system with a maximum cost-per-click limit to control what she's willing to pay per interaction.
- Use the Performance Planner to gauge seasonal trends and identify what the daily best bids will be.
- Set the Google Ads system to ask for authorization before it makes a decision to a bid.
- Set her daily budget based on estimated cost-per-click.
Explanation
With Maximize clicks, Google Ads automatically sets bids to get as many clicks as possible within the campaign budget. When tighter cost control is needed, the relevant setup is a maximum CPC bid limit. That setting caps the highest amount willing to be paid for a click while still using the automated bidding strategy. It directly controls cost per interaction, which is the stated requirement. Google Help+1
Why the other options are incorrect
Performance Planner supports forecasting and planning, but it does not set a per-click cap for a Maximize clicks strategy. Google Help
Ask for authorization Google Ads does not use a setting that requests manual approval before each bid decision in automated bidding. Google Help+1
Daily budget based on estimated cost-per-click A daily budget affects spend pacing, but it does not directly limit the amount paid for each click. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6268626?hl=en
https://support.google.com/google-ads/answer/6336101?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.