Question: Tamika, the owner of a hotel, uses Performance Planner to identify seasonal trends and plan ahead. When using Performance Planner, what best practice should Tamika follow?
- She should use Performance Planner only when it's necessary to forecast the costs of running specific campaigns and their keyword groups.
- She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
- She should harness the data from her campaign's last month to build plans in Performance Planner. Then, she should align her campaigns to those forecasts.
- So that she's aware of what's happening in the ad auction, she should use the Reach Report to investigate what her competitors are doing.
Explanation
Performance Planner is most useful when it is treated as an ongoing planning tool rather than a one-time forecast. Building month-by-month plans helps align budgets and performance expectations with seasonal demand patterns. Regular weekly checks are recommended because forecasts refresh daily and are based on the last 7–10 days of data, adjusted for seasonality. That makes frequent review necessary so campaign plans stay aligned with current auction conditions and projected results. Google Help+1
Why the other options are incorrect
A) Forecast only when necessary This is too limited because Performance Planner is intended for continuous planning and forecast review, not occasional use only. Google Help+1
C) Last-month data only This is incorrect because forecasts are refreshed from the most recent 7–10 days, not built only from the previous month. Google Help
D) Reach Report This report is not the tool for monitoring and updating Performance Planner forecasts or seasonal planning for Search campaigns. Google Help+1
Source for verification
Google Ads Help: About Performance Planner Google Help
Google Ads Help: Create a Display campaign (Performance Planner usage guidance) Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.