Question: A client has a set campaign budget that they want to spend in order to maximize lead acquisitions. They're not concerned with a cost-per-action or ROI targets at this time. Which Smart bidding strategy is aligned to these goals?
- Maximize conversion value
- Target impression share
- Maximize conversions
- Enhanced CPC
Explanation
This goal aligns with Maximize conversions because it is designed to get the highest possible number of conversions while spending the campaign budget. It is the right fit when the priority is lead volume rather than a specific target CPA or target ROAS. Google Ads also classifies it as a Smart Bidding strategy that uses auction-time bidding to optimize bids for each auction. That makes it appropriate when the budget is fixed and the focus is on maximizing acquisitions. Google Help+2Google Help+2
Why the other options are incorrect
Maximize conversion value focuses on total conversion value, not the highest number of leads. Google Help+1
Target impression share is built to increase visibility in search results, not to maximize conversions. Google Help
Enhanced CPC adjusts manual bids to help with conversions, but it is not the primary Smart Bidding strategy for spending a set budget to maximize lead volume. Google Help
Source for verification
https://support.google.com/google-ads/answer/7381968?hl=en
https://support.google.com/google-ads/answer/7065882?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.