Question: A national automotive supply chain is working on their annual winter promotion. Their marketing manager intends to use Performance Planner to grow ROI so that they can decide what to focus on for the winter promotion. How might Performance Planner be able to help with this goal?
- Performance Planner shares insight into optimization strategies for each campaign based on competitive insights.
- Performance Planner uses competitor bids and budgets to decide the best possible budget for a specific location.
- Performance Planner uses sales figures to provide a historical conversion total for each location.
- Performance Planner forecasts opportunities to help make the most of seasonal demand.
Explanation
Performance Planner is built to forecast future performance and budget scenarios using recent campaign data adjusted for seasonality. That makes it useful for planning around periods like a winter promotion, when demand patterns can shift. It helps identify forecasted opportunities so budget and bid plans can be adjusted to capture more value during seasonal peaks. This supports ROI-focused planning by showing how changes in spend or settings may affect projected results. Google Help+1
Why the other options are incorrect
Optimization strategies from competitive insights Performance Planner does not provide campaign recommendations based on competitor analysis. Google Help
Competitor bids and budgets Google Ads does not describe Performance Planner as using competitors’ bids or budgets to set the best location budget. Google Help
Historical conversion totals by location Performance Planner focuses on forecasting future performance, not reporting location-level sales history. Google Help
Source for verification
https://support.google.com/google-ads/answer/9230124?hl=en
https://support.google.com/google-ads/answer/13776350?hl=en
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