Question: An urban landscaping company is about to launch a campaign directed at potential government customers. These customers typically reach out to them via email. Which campaign objective should be used for this campaign?
- Leads is the best-suited objective.
- Website traffic is the best-suited objective.
- Product or brand consideration is the best-suited objective.
- Brand awareness is the best-suited objective.
Explanation
The correct choice aligns with Leads because the primary business outcome is getting prospective customers to contact the company through email. In Google Ads, this objective is used when the desired action is an inquiry, sign-up, or other contact-based conversion rather than a purchase. It helps shape campaign setup around lead-generation actions instead of broad awareness or simple site visits. That makes it the best fit for a service business seeking contact submissions from government buyers. Google Help+1
Why the other options are incorrect
Website traffic This objective focuses on driving visits, not specifically on contact-based conversions such as email inquiries. Google Help
Product or brand consideration This is built to encourage consideration, not to optimize around direct lead-generation actions. Google Help
Brand awareness This objective is meant to increase visibility and reach, not to generate inquiry-based conversions. Google Help
Source for verification
https://support.google.com/google-ads/answer/7450050?hl=en
https://support.google.com/google-ads/answer/6238033?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.