Question: What two items are required when building a manually created asset? Choose two.
- Business information
- A headline
- A description
- A sitelink
Explanation
A manually created text asset in Google Ads is built from the core fields that make up the ad message: a headline and a description. Google Ads identifies these as required assets, which means they are necessary for the system to assemble and serve the ad. They provide the main promotional message that Google Ads combines and tests for relevance and performance. Other asset types can complement the ad, but they do not replace these required text fields.
Why the other options are incorrect
Business information This is a separate asset type, such as business name or logo, and it complements ads rather than serving as a required text field.
A sitelink This is an additional link asset that can appear with an ad, but it is not one of the required fields used to build the core ad message.
Source for verification
Google Ads Help: About assets Google Help+1
Google Ads Help: About business information Google Help+1
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.