Question: A company wants to create responsive search ads to coincide with their upcoming summer promotion. Which responsive search ads best practice should they keep in mind?
- Direct the final URL to the company's "About” page so that customers can learn more about the company.
- Repeat the same or similar phrases across the ad.
- Use top-performing headlines and descriptions from their relevant expanded text ads.
- Write the minimum amount of headlines required to test what performs best.
Explanation
Using proven assets from relevant expanded text ads is a recommended best practice because Google Ads can improve responsive search ads by adding headlines and descriptions that already performed well in the same ad group. Reusing strong existing assets gives the system higher-quality inputs to test in different combinations. This supports better relevance and stronger asset coverage than starting only with brand-new copy. It also aligns with Google Ads guidance to improve responsive search ads with effective headlines and descriptions rather than limiting the ad to the minimum required assets. Google Help+2Google Help+2
Why the other options are incorrect
About page Sending traffic to an About page is not a best practice for promotion-focused responsive search ads, because the landing page should be closely relevant to the offer and user intent. Google Help+1
Repeat similar phrases Repeating the same or similar wording reduces asset variety, which limits the combinations Google Ads can test and weakens Ad Strength. Google Help+1
Minimum headlines Writing only the minimum number of assets is not recommended because Google Ads advises providing as many unique headlines as possible. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7684791?hl=en
https://support.google.com/google-ads/answer/3416396?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.