Question: Your goal is to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, Power Gloves. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Power Gloves?
- Broad match with brand restriction should be used.
- Phrase match with brand restriction should be used.
- Keyword targeting with brand restriction should be used.
- Exact match with brand restriction should be used.
Explanation
This setup is the best fit because brand inclusions for Search campaigns can restrict traffic to queries associated with a specific brand, which keeps the campaign focused on Power Gloves. Phrase match reaches more searches than exact match but still limits serving to searches that include the product or service, so it expands traffic without opening the campaign too broadly. That combination supports growth while keeping the query set tightly aligned with the new product brand. It is the closest match to a brand-limited traffic goal that still seeks additional reach. Google Help+2Google Help+2
Why the other options are incorrect
Broad match with brand restriction Broad match reaches more related queries, but this use case calls for tighter control so traffic stays limited to brand-including searches rather than the widest possible reach. Google Help+1
Keyword targeting with brand restriction This is not a specific keyword match type, so it does not define how tightly queries should match the brand-focused traffic requirement. Google Help
Exact match with brand restriction Exact match gives the most steering but reaches fewer searches than phrase match, which makes it too restrictive for a traffic-growth goal. Google Help+1
Source for verification
Google Ads Help: About brand settings for Search and Performance Max Google Help
Google Ads Help: About keyword matching options Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.