Question: Which two of the following items are required when developing a manually created asset?
- Sitelink is required.
- Business information is required.
- A headline is required.
- A description is required.
Explanation
In Google Ads, headlines and descriptions are the required text assets used to build the core ad message. Google Ads uses these assets to assemble ad combinations and match the message more closely to relevant searches. Because they are required inputs, the ad cannot be created properly without them. Other asset types can improve visibility and engagement, but they do not replace these required text fields.
Why the other options are incorrect
Sitelink This is an additional asset type that can add extra links, but it is not a required text field for the core ad.
Business information This is a separate asset category, not one of the required text assets used to build the main ad message.
Source for verification
https://support.google.com/google-ads/answer/7331111?hl=en
https://support.google.com/google-ads/answer/2393094?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.