Question: If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?
- The use of top-performing headlines and descriptions from relevant expanded text ads
- The technique of directing the final URL to the company's "About" page so that customers can learn more about the company
- The approach of writing a minimal amount of headlines so you can test which ones perform best
- The repetition of the same or similar phrases across the ad
Explanation
Google Ads recommends reusing proven assets when building responsive search ads, because strong existing copy gives the system better inputs to test and combine. High-performing text from previous ads can improve relevance and help the ad adapt more effectively across different searches. This approach is stronger than starting with only new copy, especially for a seasonal promotion where message clarity matters. Google Ads also recommends providing varied, relevant assets so the system can learn which combinations perform best. Google Help+1
Why the other options are incorrect
About page This weakens relevance because the landing page should align closely with the promotion and the user’s search intent. Google Help+1
Minimal headlines This limits asset variety, which reduces the number of combinations Google Ads can test. Google Help+1
Repeated phrases This reduces uniqueness across assets and makes the ad less effective for automated testing and relevance. Google Help+1
Source for verification
Google Ads Help: About responsive search ads. Google Help
Google Ads Help: Best practices for creating effective Search ads. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.