Question: Theresa is using the Bid Strategy Report to check on the performance of her Google Search campaign on Target CPA. She'd like to understand how her campaign's actual CPA performance has changed over time. Where can she discover this information in the report?
- She can find it in top signals.
- She can find it in bid strategy status.
- She can find it in auction insights.
- She can find it in performance history.
Explanation
Performance history in the Bid strategy report is the section used to review how performance metrics change over time. For a campaign using Target CPA, this is where actual CPA trends can be viewed across a selected date range, such as the past six months. Google Ads uses this historical view to compare bid strategy performance over time instead of showing only the current state of the strategy. That makes it the correct place to analyze fluctuations in actual CPA. Google Help+1
Why the other options are incorrect
top signals shows factors influencing bidding outcomes, but it is not the historical trend view for actual CPA. Google Help+1
bid strategy status indicates whether the strategy is active, learning, or limited, but it does not show how actual CPA changed over time. Google Help+1
auction insights compares competitive auction performance, not historical actual CPA inside the Bid strategy report. Google Help+1
Source for verification
Google Ads Help: Bid strategy report for automated bidding strategies Google Help
Google Ads Help: About explanations Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.