Question: Vickie has just introduced a new clothing line in her store and wants to promote online purchases of this new line. What campaign goal should Vickie select to help meet this objective?
- Leads
- Website traffic
- Brand awareness and reach
- Sales
Explanation
The correct campaign objective is Sales because the business goal is completed online purchases, not visits or inquiries. Google Ads defines this objective around driving purchase actions and revenue-focused outcomes. It aligns campaign setup with settings intended to support transactions rather than broader engagement. For a new clothing line promoted for ecommerce purchases, this is the most direct match to the intended result. Google Help+1
Why the other options are incorrect
Leads This objective is built for contact actions such as inquiries or sign-ups, not product purchases. Google Help+1
Website traffic This objective focuses on getting more visits, which is broader than driving completed purchases. Google Help+1
Brand awareness and reach This objective is designed to increase visibility, not to optimize toward online sales. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7450050?hl=en
https://support.google.com/google-ads/answer/6238033?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.