Question: Which bidding strategy should someone consider using for a visibility campaign goal?
- Use Enhanced cost-per-click (ECPC) for a visibility campaign.
- Use Maximize conversions for a visibility campaign.
- Use Maximize clicks for a visibility campaign.
- Use Target impression share for a visibility campaign.
Explanation
For a visibility-focused goal, Target impression share is the bidding strategy built to increase ad prominence on Google Search results. Google Ads states that it automatically sets bids to help ads show on the absolute top of the page, the top of the page, or anywhere on the page, depending on the selected setting. This makes it the strategy aligned with Awareness/Visibility rather than traffic or conversion volume. It is designed around impression presence, not clicks, conversions, or conversion value. Google Help+2Google Help+2
Why the other options are incorrect
Enhanced cost-per-click (ECPC) This is conversion-oriented bid adjustment logic, not a bidding strategy built for Awareness/Visibility. Google Help+1
Maximize conversions This is designed to get as many conversions as possible within budget, so it does not prioritize visibility. Google Help
Maximize clicks This is built for traffic by getting as many clicks as possible within budget, not for maximizing impression presence. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2472725?hl=en
https://support.google.com/google-ads/answer/10969287?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.