Question: An advertiser is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
- The sitelink assets served will always change since they're based on the user's query.
- The campaign sitelinks, since campaigns include a collection of ad groups and will serve by default.
- The ad group sitelinks, since the lower-level assets will override the higher-level assets.
- The account sitelinks, since the higher-level assets will override the lower-level assets.
Explanation
In Google Ads, sitelink assets can be associated at the account, campaign, and ad group levels. When sitelinks are attached to a specific ad group, that ad group-level association is the most granular one for ads in that ad group. Google Ads Help notes that if ad group-level sitelinks are removed, the campaign-level sitelinks return, which shows the ad group-level set is the one being used while it exists. For that reason, the ad group sitelinks are the correct choice in this hierarchy. Google Help
Why the other options are incorrect
Query-based change Query relevance can affect which eligible sitelinks appear, but it does not replace the asset association hierarchy being tested here. Google Help
Campaign sitelinks They are not the active set for that ad group while ad group-level sitelinks are already associated. Google Help
Account sitelinks These are broader default associations and do not override a more specific ad group-level association. Google Help
Source for verification
Google Ads Help: About sitelink assets Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.