Question: With the introduction of a new clothing line in a store, the store's marketing manager wants to promote online purchases of this new line. What campaign goal should the marketing manager select to achieve this goal?
- Website traffic
- Brand awareness and reach
- Sales
- Leads
Explanation
Selecting the Sales objective aligns the campaign with purchase-focused outcomes rather than visits, visibility, or contact actions. Google Ads defines campaign objectives as the main result the campaign should achieve and uses that choice to guide campaign settings. For a new clothing line being promoted for online purchases, Sales is the objective that best matches completed transaction intent. This choice helps keep campaign setup focused on revenue-driving actions instead of broader engagement goals. Google Help+1
Why the other options are incorrect
Website traffic This objective is designed to drive site visits, not specifically online purchases. Google Help+1
Brand awareness and reach This objective focuses on visibility and exposure rather than transaction-focused outcomes. Google Help
Leads This objective is built for inquiry or sign-up actions, not product purchases. Google Help+1
Source for verification
Google Ads Help: About campaign objectives. Google Help
Google Ads Help: Using conversion goals to guide new campaigns. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.