Question: Which responsive search ads best practice should a company keep in mind if they're looking to create responsive search ads for an upcoming seasonal promotion?
- Repeating the same or similar phrases across the ad
- Directing the final URL to the company's "About” page so that the customers can find out more about the organization
- Writing the minimum amount of headlines required to test which are the best-performing
- Using the best-performing headlines and descriptions from their relevant expanded text ads
Explanation
Google Ads recommends reusing strong assets from prior text ads when building responsive search ads. High-performing existing headlines and descriptions give the system better inputs to test in new combinations, which improves relevance for different searches. This is especially useful for a seasonal promotion because proven promotional copy can adapt faster than starting only with untested assets. It also supports stronger Ad Strength by improving asset quality and variety for automated combination testing. Google Help+1
Why the other options are incorrect
Repeated phrases Repetition reduces asset variety, which limits the combinations Google Ads can test and weakens responsive search ads performance. Google Help+1
About page The final URL should align closely with the promotion and search intent, not send users to a general company page. Google Help+1
Minimum headlines Google Ads recommends providing more unique headlines, not the minimum, because more assets create more relevant combinations. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/10530456?hl=en
https://support.google.com/google-ads/answer/7684791?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.