Question: Sarai wants to use a Google Search campaign to advertise her business online. She knows that she must determine where to advertise and how much to spend. What's another essential element that Sarai will need to include to reach relevant audiences with her Search campaign?
- she'll need to choose keywords to serve ads on relevant audience searches.
- she'll have to determine what videos to use in her Search ad.
- she'll want to include his business hours.
- she'll need to choose key competitors.
Explanation
In a Google Search campaign, keywords are what connect ads to the searches people enter on Google. Google Ads explains that choosing relevant keywords helps reach the customers the business wants, when those customers are searching for related products or services. Location and budget control where ads can show and how much can be spent, but keywords are the element that makes the campaign relevant to user searches. That is why selecting keywords is an essential part of reaching the right audience in Search. Google Help+1
Why the other options are incorrect
videos Search campaigns do not require video assets to match ads to relevant searches. Google Help
business hours Business hours can support scheduling, but they do not determine which search queries trigger ads. Google Help+1
key competitors Competitor names are not a required Search campaign element for matching ads to relevant user searches. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1704371?hl=en
https://support.google.com/google-ads/answer/9510373?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.