Question: Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign?
- She should set her ad schedule to only show ads when the store is open.
- She should set a code snippet on her website to inform Google Ads of his business hours of operation.
- She should create a Google My Business listing and sync it with her Google Ads campaign.
- She should submit a form to Google that outlines her store's hours of operation.
Explanation
The correct mechanism is ad schedule, because it controls the days and hours when ads are eligible to show in a Search campaign. This setting is used to align ad serving with business availability, which is especially important when the goal is to drive visits only while the store can actually serve customers. Google Ads also describes ad scheduling as part of campaign settings, so it is the direct campaign-level control for this requirement. That makes it the appropriate way to limit ad serving to open hours rather than relying on website code or external business profile steps. Google Help+1
Why the other options are incorrect
code snippet on the website A website snippet does not control when ads are eligible to serve, because ad timing is managed through ad schedule in campaign settings. Google Help+1
Google My Business listing A Business Profile can support business information, but the campaign control that limits serving by time is still ad schedule. Google Help+1
submit a form to Google Google Ads does not require a form submission to define ad-serving hours, since that timing is set directly in the campaign. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6372656?hl=en
https://support.google.com/google-ads/answer/15864837?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.