Question: To check on the performance of his Google Search campaign on Target CPA, radley is using the id Strategy Report. He wants to know how his campaign's performance has varied over time in regards to his actual CPA over the past six months. Where can radley uncover this information in the id Strategy Report report?
- In top signals
- In auction insights
- In bid strategy status
- In performance history
Explanation
Performance history in the bid strategy report is the section used to review how performance metrics change over time. For a campaign using Target CPA, it is where actual CPA trends can be viewed across a selected date range, including a six-month period. Google Ads describes the report as showing key metrics over time and includes a performance chart for comparing metrics across dates. That makes Performance history the correct place to evaluate how actual CPA has varied. Google Help+2Google Help+2
Why the other options are incorrect
Top signals shows dimensions influencing bidding outcomes, but it is not the historical trend view for actual CPA. Google Help+1
Auction insights compares competitive auction data, not actual CPA changes over time inside the bid strategy report. Google Help+1
Bid strategy status shows whether the strategy is active, learning, or limited, but it does not provide the time-based CPA trend view. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7074566?hl=en
https://support.google.com/google-ads/faq/10286469?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.