Question: Olga is using Performance Planner to identify seasonal trends and plan effectively for her travel agency. What best practice should Olga follow when using Performance Planner?
- She should only use the data from her campaign's last month to build plans in the tool and then align her campaigns to those forecasts.
- She should use the tool only when it becomes necessary to predict the costs of running specific campaigns and their keyword groups.
- She should investigate what her competitors are doing by using the Reach Report so she's aware of what's happening in the auction.
- She should create month-by-month plans in the tool, regularly view the updated forecasts, and check them for changes on a weekly basis.
Explanation
Performance Planner works best as an ongoing planning tool rather than a one-time estimate. Creating month-by-month plans helps align budgets and forecasts with seasonal demand changes, which is especially important for a travel business. Regular review is also recommended because forecasts refresh daily and are based on the most recent 7–10 days of data, adjusted for seasonality. Weekly checks help keep plans aligned with current conditions instead of relying on outdated assumptions. Google Help+1
Why the other options are incorrect
Last-month data only This is incorrect because Performance Planner does not rely only on the previous month; its forecasts refresh daily using the last 7–10 days, adjusted for seasonality. Google Help+1
Use only when necessary This is too limited because Performance Planner is intended for regular planning and forecast review, not only occasional cost estimation. Google Help+1
Reach Report competitor research This is incorrect because Reach Planner is a separate planning tool and does not replace Performance Planner for updating Search campaign forecasts. Google Help+1
Source for verification
Google Ads Help: About Performance Planner Google Help
Google Ads Help: About Reach Planner Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.