Question: If your goal was to attract more traffic via Google Ads, but only for searches solely for a newly launched product brand, which strategy would let you do that?
- Phrase match with brand restriction would let you accomplish this goal.
- Exact match with brand restriction would let you accomplish this goal.
- Broad match with brand restriction would let you accomplish this goal.
- Keyword targeting with brand restriction would let you accomplish this goal.
Explanation
This setup balances reach and control by combining phrase match with brand inclusions in Search campaigns. Google Ads states that brand inclusions restrict serving to queries associated with the selected brand, which keeps traffic focused on the product brand instead of broader non-brand demand. Phrase match reaches more searches than exact match but fewer than broad match, so it expands traffic while still keeping query intent tightly aligned to the product or service. That combination fits a branded traffic goal that needs growth without losing brand specificity. Google Help+1
Why the other options are incorrect
Exact match with brand restriction This is more restrictive than phrase match, so it limits incremental branded traffic that could still be relevant. Google Help
Broad match with brand restriction This expands more aggressively than phrase match, so it provides less control for a brand-only traffic goal. Google Help+1
Keyword targeting with brand restriction This is not a specific keyword match type, so it does not define the matching behavior needed for this setup. Google Help
Source for verification
https://support.google.com/google-ads/answer/13721847?hl=en
https://support.google.com/google-ads/answer/7478529?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.