Question: Which two of the following options are types of value-based Smart Bidding strategies? Select two. Select 2 Correct Responses
- Maximize conversion value with target ROAS is a value-based Smart Bidding strategy.
- Manual CPC is a value-based Smart Bidding strategy.
- Maximize conversion value is a value-based Smart Bidding strategy.
- Target impression share is a value-based Smart Bidding strategy.
Explanation
Value-based Smart Bidding is designed to optimize for conversion value, not clicks, impressions, or visibility. Maximize conversion value is the value-based option used when the goal is to generate the highest total conversion value within the available budget. Adding Target ROAS applies an efficiency target while still optimizing toward conversion value, which is why Maximize conversion value with target ROAS is also value-based. These are the two Google Ads bidding options that directly align with value-based optimization. Google Help+1
Why the other options are incorrect
Manual CPC is a manual cost-per-click strategy, so it does not use automated value-based optimization. Google Help+1
Target impression share is a visibility strategy built around impression presence, not conversion value. Google Help+1
Source for verification
Google Ads Help: About Smart Bidding using value-based bidding for Search. Google Help
Google Ads Help: About Maximize conversion value bidding. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.