Question: An online travel agency offers bookings through their website as well as over the phone. They're using Google Search ads to promote their business and want to set up assets to enhance customer engagement on their ads. Which two assets would help the agency meet their objectives? Choose two. Select 2 Correct Responses
- Location assets would help the agency.
- Dynamic sitelink would help the agency.
- App assets would help the agency.
- call assets would help the agency.
Explanation
Call assets let a Search ad show a phone number or call button, which supports phone bookings directly from the ad. Dynamic sitelink assets automatically add relevant links from the website, helping users reach booking or destination pages faster. Together, they support the two engagement paths that matter here: calls and website bookings. This combination improves customer engagement by giving users more direct ways to act from the ad. Google Help+1
Why the other options are incorrect
Location assets These are mainly intended to show business location details and support store visits, which does not directly match website bookings plus phone bookings. Google Help
App assets These are used to promote app engagement or app downloads, which is outside the stated booking objective. Google Help
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.