Question: What are two types of value-based Smart Bidding strategies?
- Maximize conversion value
- Manual CPC
- Maximize conversion value with target ROAS
- Target impression share
For the EN-GB exam version, the answer options are as follows:
- Manual CPC
- Maximise conversion value with target ROAS
- Target impression share
- Maximise conversion value
Explanation
Value-based bidding shifts the optimization focus from the raw volume of acquired interactions to the actual financial return those interactions generate. The system utilizes two specific Smart Bidding configurations to achieve this. Maximize conversion value is designed to capture the absolute highest total revenue possible within a strict daily budget constraint. Alternatively, Maximize conversion value with target ROAS allows the algorithm to optimize for high-value conversions while simultaneously adhering to a specific profitability threshold (Return On Ad Spend) dictated by the advertiser.
Why the other options are incorrect
Manual CPC is incorrect because it is a legacy bidding method requiring manual human intervention for individual keyword bids, rather than a machine-learning-driven automated strategy.
Target impression share is incorrect because this specific automated mechanism optimizes solely for visual real estate and search page placement rather than evaluating the bottom-line financial impact of a user action.
Source for verification
https://support.google.com/google-ads/answer/15099424
https://support.google.com/google-ads/answer/7684216
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.