Question: Which of these three things are key components of a campaign's structure? Choose three. Select 3 Correct Responses
- Targeting is a key component.
- Bid strategies are a key component.
- Ad formats are a key component.
- Billing information is a key component.
- Ad policy is a key component.
Explanation
A campaign’s structure is built around the settings that control who sees the ad, how the ad competes in the auction, and what type of ad can be shown. Targeting handles audience and delivery conditions such as location and other campaign-level settings. Bid strategies determine how Google Ads sets or manages bids to meet the campaign goal. Ad formats are also part of campaign structure because the selected campaign type determines which ad experiences can run. Google Help
Why the other options are incorrect
Billing information This belongs to account payment setup and does not define how a campaign is structured or delivered.
Ad policy This governs compliance and approval requirements, but it is not a structural campaign component.
Source for verification
https://support.google.com/google-ads/answer/6304?hl=en
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