Question: Denise is seeking a way to rapidly identify available opportunities that improve the performance of her Search campaign. Which of these resources could help her achieve her goal?
- Using the Locations Report
- Using auction insights
- Using the search terms Report
- Using optimization score
Explanation
Optimization score is the fastest built-in way to surface improvement opportunities because it estimates how well the account is set to perform and pairs that score with tailored recommendations. Each recommendation includes expected impact, which helps prioritize changes without manually checking multiple reports. That makes it the most efficient resource for quickly spotting available actions that can improve Search campaign performance. It is specifically designed to identify and prioritize optimization opportunities in one place. Google Help+2Google Help+2
Why the other options are incorrect
Locations Report This shows geographic performance data, but it is not a tool for rapidly surfacing prioritized improvement opportunities. Google Help+1
auction insights This is for competitor visibility analysis, not for identifying account-level optimization actions. Google Help+1
search terms Report This helps review triggering queries, but it does not prioritize broader performance recommendations across the campaign. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9061546?hl=en
https://support.google.com/google-ads/answer/9061547?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.